题目
题目

FINA2720.MERGED.202610 Midterm Fall 2025- Requires Respondus LockDown Browser

简答题

There are 3 competing products. Nike Air Zoom (luxury, running) selling for $177.05, Nike Revolution (running) for $61.98 and Allbirds Tree Dashers (running, sustainable) for $99.63. What is the price consumers are willing to pay for the sustainable attribute of the Allbirds? (Answer to 2 decimal places, so $25.32 would be 25.32).     

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标准答案
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思路分析
The task asks for the price consumers are willing to pay for the sustainable attribute of the Allbirds Tree Dashers. To isolate the value of the sustainable attribute, compare the Allbirds price to a similar, non-sustainable running shoe price. - Step 1: Id......Login to view full explanation

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A firm's willingnesss to pay for a resource is 

Willingness to pay (WTP) measures the minimum amount an individual is willing to pay in order to obtain a good or service.

Willingness to pay (WTP) measures the minimum amount an individual is willing to pay in order to obtain a good or service.

There are 3 competing products. Nike Air Zoom (luxury, running) selling for $192.73, Nike Revolution (running) for $61.02 and Allbirds Tree Dashers (running, sustainable) for $120.57. What is the price consumers are willing to pay for the sustainable attribute of the Allbirds? (Answer to 2 decimal places, so $25.32 would be 25.32).     

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