题目
badm_320_120251_242530 Midterm Exam
单项选择题
Which of the following is true about a study that is valid and reliable?
选项
A.It is called a marketing research study.
B.It measures what it is supposed to measure and produces almost identical results in repeated trials.
C.It is expensive to implement and complete.
D.It measures subtle differences in the population being studied and produces almost identical results in repeated trials.
E.It is difficult to produce without expert researchers.
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标准答案
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思路分析
When evaluating what constitutes a study that is both valid and reliable, we need to unpack the meanings of validity and reliability and see which option aligns with both concepts.
Option 1 asserts 'It is called a marketing research study.' This is about the domain or designation of the study rather than its scientific quality. Being a marketing study does not inherently guarantee validity or reliability, so this statement is not a definition of a ......Login to view full explanation登录即可查看完整答案
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