On e-commerce websites:

Question

BlackTom AI · Accepted Answer

When evaluating how e-commerce sites meet user needs, it's helpful to test each option against common usability principles and user behavior.
Option 1: 'A website that looks great is what users are most interested in.' While aesthetics matter, research shows that usability and task completion ease often trump visual appeal alone; a beautiful site that hampers finding products or completing purchases can frustrate users.
Option 2: 'If users cannot find the price of a product, they will persist in looking and stay on the site longer.' In practice, price visibility is critical for decision-making and confidence; if price is hidden or hard to locate, users may abandon the search or disengage rather than persist, so this statement overgeneralizes user behavior.
Option 3: 'If a user gets lost on a site, and spends more time exploring the site and comes across products that they may not have seen previously they will be very satisfied with the site.' Getting lost typically increases frustration, cognitive load, and completion time; longer exploration without clear navigation often reduces satisfaction, unless the site provides strong navigational aids and perceived value.
Option 4: 'If a site doesn't let users easily achieve what they want, they leave the site.' This aligns with a core usability rule: when user goals are not attainable quickly and intuitively, exit rates rise; friction leads to abandonment and is a strong predictor of dissatisfaction.
In summary, the first three options describe scenarios that are either misleading or generally ineffective in real-world user behavior, while the fourth option captures a fundamental, widely supported principle of user experience: ease of achieving goals drives retention and completion.

On e-commerce websites:

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