The book and term "Crossing the Chasm" refers to ___________.

Question

BlackTom AI · Accepted Answer

The prompt asks about the meaning of the book and term 'Crossing the Chasm' and provides five answer options.
Option 1: 'enough innovators and early adopters buy a product such that the early majority starts to buy it as well' — This aligns with Geoffrey Moore's core idea in Crossing the Chasm: there is a gap between early adopters and the early majority, and success hinges on crossing that chasm so the early majority begins to adopt the product. It emphasizes the transition from a niche, visionary adopter group to the broader mainstream market. This description captures the central concept accurately.
Option 2: 'a product survives the introduction and growth stages of the product lifecycle and enters the mature stage' — While this references stages in the product lifecycle, Crossing the Chasm is specifically about the transition from early adopters to the early majority, not merely progressing through generic lifecycle stages toward maturity. This is a more general lifecycle statement and does not capture the chasm concept.
Option 3: 'customer support helps a customer who has a problem and they become even more loyal than if they never had a problem in the first place' — This describes post-purchase customer service and customer loyalty dynamics, which is unrelated to the core concept of Crossing the Chasm concerning market segments and adoption barriers between adopter groups.
Option 4: 'a product idea survives the concept stage and make it into an actual product' — This is about product development steps from idea to product, not about market adoption or the crossing of a market adoption gap. It misses the strategic market-facing focus of the term.
Option 5: 'a salesperson converts a lead into a sale' — This is a sales process detail focused on converting prospects, not the broader strategic concept of crossing the adoption chasm between adopter categories in a technology market.
In summary, only Option 1 accurately describes the key notion behind Crossing the Chasm by highlighting the critical transition from early adopters to the early majority and the need to achieve that market shift for widespread adoption.

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The book and term "Crossing the Chasm" refers to ___________.

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