Brita positions its filters as a way to reduce plastic waste while providing clean water. This aligns with which macroenvironmental factor?

Question

BlackTom AI · Accepted Answer

When a company frames its product benefits in terms of environmental impact, it is engaging with broader societal and organizational concerns rather than purely technical or demographic facets.
Option 1: Demographics. This would involve age, gender, income, education, or population trends. Brita’s emphasis on reducing plastic waste and providing clean water does not primarily address who people are, but rather how products affect the environment, so this isn’t the best fit.
Option 2: Financial capitalization. This relates to funding, investment, or financial market considerations. The sustainability angle is about environmental impact and social responsibility, not financial structuring or access to capital, so this option misaligns with the macroenvironmental focus.
Option 3: Sustainability. This captures the long-term ecological and social implications of business decisions, including waste reduction and resource conservation. Positioning filters to reduce plastic waste aligns with sustainability goals and signals concern for environmental stewardship, which is a macroenvironmental factor.
Option 4: Culture differences. This would involve variations across cultures in values, norms, and behaviors. While culture can influence consumer responses to sustainability, the core alignment here is about the environmental impact rather than cross-cultural differences per se.
Option 5: Technology adoption. Although filters involve a physical product and may depend on technology, the explicit alignment described—reducing plastic waste and providing clean water—addresses environmental sustainability more directly than the broader adoption of new technologies alone.
Thus, the most fitting macroenvironmental factor represented by Brita’s positioning is sustainability, since the emphasis is on environmental impact and responsible resource use rather than demographic profiles, financial factors, cultural variation, or technology uptake.

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Brita positions its filters as a way to reduce plastic waste while providing clean water. This aligns with which macroenvironmental factor?

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