Which one of the following statements about email surveys is not true?

Question

BlackTom AI · Accepted Answer

When evaluating statements about email surveys, it's helpful to separate what is generally supported by research from common misconceptions.
Option 1: 'the speed of email distribution and the quick response time can be major advantages for surveys with time-sensitive issues' This is typically true. Email allows rapid dissemination and fast responses, which is especially valuable for time-sensitive or repeated-measure surveys. The immediacy of digital delivery and reminders often accelerates data collection.
Option 2: 'email is a relatively new method of communication, and many individuals cannot be reached via this method' This is the statement that is not true in many modern contexts. Email has been widely used since the 1990s, and for a large portion of the population, it is a standard channel of communication. Moreover, while not everyone has access or uses email, describing it as a 'relatively new' method ignores decades of established use and research on email-based surveys.
Option 3: 'response rates in email surveys have been found to be higher than traditional methods' In practice, this is not generally accurate. Email surveys often face issues like lower engagement and higher opt-out or bounce rates compared with some traditional methods (though results can vary by population and design). Therefore, this claim tends to be false or at least not universally true across contexts.
Option 4: 'the guidelines for mail surveys apply to email surveys' This statement is also not entirely accurate. While some overarching research design principles (like question clarity, avoiding bias, and ethical considerations) carry over, specific guidelines for mail surveys (e.g., postal delivery considerations, physical incentives, and nonresponse management) do not map perfectly onto email surveys, which have distinct delivery, formatting, and engagement considerations. Hence this claim is only partially true and can be misleading if interpreted as fully applicable.

MKTG1047 Chapter 5

Which one of the following statements about email surveys is not true?

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