Surveys provide a slow and expensive means of assessing information about a population.

Question

BlackTom AI · Accepted Answer

The statement asks whether surveys provide a slow and expensive means of assessing information about a population, and the answer given is False.
Option 1: 'True' — This would assert that surveys are always slow and costly. In reality, while some surveys can be slow and expensive, modern methods such as online panels, mobile surveys, and automated data collection can dramatically reduce both time and cost. Additionally, surveys can be designed to be short and targeted, which further lowers expense and speeds up results. Therefore, labeling surveys as inherently slow and expensive ignores these efficiencies and is not generally accurate.
Option 2: 'False' — This option aligns with the reality that surveys are not inherently slow or expensive across all contexts. They can be rapid when using digital tools, scalable when leveraging online panels, and cost-effective when sample sizes are optimized and nonresponse is managed. However, this does not mean surveys are always cheap or fast; it means the broad claim is incorrect as a blanket statement.
In summary, the statement in option 1 overgeneralizes the nature of surveys by implying uniform slowness and high cost, while option 2 correctly rejects that generalization by acknowledging that surveys can be quick and affordable depending on design and methodology.

MKTG1047 Chapter 5

Surveys provide a slow and expensive means of assessing information about a population.

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