Which of these is NOT an important consideration when writing good survey (questionnaire) questions?

Question

BlackTom AI · Accepted Answer

The question asks which option is NOT an important consideration when writing good survey (questionnaire) questions, but the provided data does not include any answer options to evaluate. Without the list of possible choices, we cannot assess which one is incorrect or identify false statements about survey design.

What we can discuss given the context:
- In general, good survey question design typically emphasizes multiple factors such as clarity of wording, avoiding leading or biased phrasing, ensuring questions measure what they intend (validity), providing consistent interpretation (reliability), minimizing respondent burden, offering appropriate response options, and considering survey length and layout.
- Common potential pitfalls include double-barreled questions (asking two things at once), ambiguous terms, overly technical language, push questions, or options that are not mutually exclusive or collectively exhaustive.

Because the actual answer options are missing, we cannot determine which specific item would be NOT an important consideration. If the test were to present options like:
- Clarity of wording
- Avoiding bias
- Ensuring reliability
- Randomizing item order
- Irrelevant or overly long questions
any of these could be argued as important considerations, whereas choosing something nonsensical or unrelated (e.g., requiring personal information irrelevant to the survey’s purpose) would be a valid NOT. However, since the options are not provided, the judgment cannot be made here.

If you can share the actual answer options, I can walk through each one and explain why it is or isn’t an important consideration in survey design, and identify which is NOT correct with clear reasoning.

MKTG-4155-02Sp25 Brand Management Quiz #2

Which of these is NOT an important consideration when writing good survey (questionnaire) questions?

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