Sengphet does not drink alcohol, even though he has always been curious and does not think there is anything wrong with it. However, none of his friends drink, so he assumes that they view drinking negatively. That is why he does not drink.
According to the Theories of Reasoned Action and Planned Behaviour, what is preventing Sengphet from drinking?

Question

BlackTom AI · Accepted Answer

The question asks which construct from the Theory of Reasoned Action and Theory of Planned Behavior explains why Sengphet is not drinking.
Option 1: Behaviours. This is not the factor described by TRA/TPB. The models focus on what influences a person’s intention to perform a behavior, not simply the behavior itself in isolation.
Option 2: Subjective norms. This is the key concept at play here. Sengphet infers that his friends would view drinking negatively because none of them drink, which reflects perceived social pressure or expectation from important others. In TRA/TPB, subjective norms capture how these beliefs about others’ views shape his motivation to abstain.
Option 3: Social norms. Although related to norms in everyday language, the specific construct in TRA/TPB is called subjective norms (the perceived expectations of others). Describing them as “social norms” uses a broader term that does not map exactly onto the model’s terminology, making this choice less precise in this theoretical context.
Option 4: Attitudes. Attitudes toward the behavior are another determinant of intention, but Sengphet’s choice to abstain stems from what he perceives others think, not his own positive or negative evaluation of drinking itself. Hence this option misidentifies the driver in this scenario.
Overall, the scenario aligns with the idea that perceived social pressure from others (subjective norms) is influencing Sengphet’s abstention, whereas the other constructs do not best fit this description.

11399 SEM-1 2025 BRUCE ON-CAMPUS AND SEM-1 2025 BRUCE REALTIME Final Exam (Online S1) (Remotely Proctored)

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