Based on Ajzen's theory, what strategy should a manager implement to foster a positive subjective norm regarding regular feedback sessions?

Question

BlackTom AI · Accepted Answer

When considering Ajzen's Theory of Planned Behavior and how to shape a positive subjective norm, it's important to think about how the beliefs of important others influence an individual's perception of social expectations.
Option 1: 'Encouraging senior team members to advocate for the benefits of feedback sessions' This approach leverages the influence of salient referents (senior team members) to create a social expectation that feedback sessions are valuable. By having respected colleagues endorse the practice, the manager helps establish a favorable injunctive norm, which can shift others' perception of what important people expect them to do.
Option 2: 'Avoiding any discussion on the feedback sessions altogether' This misses the key mechanism of subjective norm entirely. If the social expectation isn’t articulated or reinforced, individuals may feel there is no shared belief about whether this behavior is appropriate or desirable, reducing motivation to participate.
Option 3: 'Making participation in feedback sessions mandatory' While this may increase participation rates, it targets perceived behavioral control or attitude, and potentially the descriptive norm, rather than shaping the subjective norm through influential others’ approval. It can also trigger resistance or reactance if not accompanied by positive beliefs about the sessions.
Option 4: 'Holding feedback sessions without addressing any concerns raised' Failing to acknowledge concerns undermines trust and may signal that the perceived desirability or acceptance of the sessions is low. This weakens the social pressure component of the subjective norm and can harm voluntary engagement.
Overall, Option 1 most effectively activates the social influence component identified by Ajzen as driving subjective norms, by making influential members publicly support the practice and signaling that colleagues expect participation.

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Based on Ajzen's theory, what strategy should a manager implement to foster a positive subjective norm regarding regular feedback sessions?

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