Which type of learning is General Mills influencing when it repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade?

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BlackTom AI · Accepted Answer

Question restatement: The scenario asks which type of learning General Mills is influencing when it repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade.
Option 1: stimulus discrimination. This would involve distinguishing between two or more stimuli and responding differently to each. In the advertising example, there is no emphasis on telling consumers to respond differently to similar cakes; it’s about a general claim of similarity, so this is not a fit.
Option 2: cognitive learning. Cognitive learning centers on internal mental processes such as thinking, understanding, or problem-solving. The реклаting scenario focuses on the observable outcome (taste) and the learned association, not on internal cognitive processes, making this choice less apt.
Option 3: stimulus generalization. Here, a response learned for one stimulus is elicited by stimuli similar to the original. The ad positions Betty Crocker mix as tasting like homemade, encouraging consumers to generalize the homemade taste to any cake made with the mix. This aligns with the concept of generalization across similar culinary experiences.
Option 4: brand loyalty. Brand loyalty describes a consumer preference and repeat purchase behavior due to trust or habit toward a brand. While related to advertising, the specific mechanism described—tasting like homemade—focuses more on generalized response to a familiar taste rather than loyalty per se, so this is not the most direct match.
Option 5: behavioral learning. Behavioral learning emphasizes observable changes in behavior resulting from conditioning. While advertising can influence behavior, the claim about taste similarity is more about the generalized perceptual expectation than a straightforward conditioning of a specific behavioral response, so this option captures part of the process but not as directly as generalization.
In summary, the advertising claim about a taste being like homemade best exemplifies stimulus generalization, because consumers extend their learned expectation of “homemade taste” from familiar homemade cakes to cakes made with Betty Crocker mix. The other options either describe different learning concepts that don’t precisely fit the mechanism described or describe related but less accurate ideas in this context.

Which type of learning is General Mills influencing when it repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade?

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