Dove’s “Real Beauty” campaign challenges unrealistic beauty standards and promotes body positivity. Which stakeholder group primarily benefits?

Question

BlackTom AI · Accepted Answer

The question describes Dove’s Real Beauty campaign as challenging unrealistic beauty standards and promoting body positivity, and asks which stakeholder group primarily benefits.
Option 1: Marketplace. While campaigns can influence market perceptions and trends, this is a broad category that doesn’t identify a primary beneficiary; the question points to a more specific group. This answer is not the best fit for who gains the most direct benefit.
Option 2: Regulators. Regulatory bodies might benefit indirectly from ethical practices or corporate social responsibility, but there is no strong regulatory incentive or outcome described in the campaign that makes regulators the primary beneficiary.
Option 3: Customers. This is the strongest choice because body positivity campaigns directly address consumer experiences and perceptions of beauty. Customers gain by seeing more diverse representations, potentially improved self-esteem, and a sense of inclusion, which aligns with the campaign’s stated objectives.
Option 4: Employees. While a positive brand message can impact employee morale and culture, the primary beneficiary in the context of a marketing campaign focused on consumer perception is typically the customers who interact with the brand, not necessarily the employees.
Option 5: Suppliers. There is no direct link between Dove’s body positivity messaging and a direct benefit to suppliers; the campaign targets consumer attitudes and brand image rather than supplier relations.
Overall, the reasoning centers on the campaign’s aim to influence consumer perceptions and well-being, which most directly benefits customers as the audience and primary beneficiaries of its messaging.

FA25-BL-BUS-M370-11927 Marketing Midterm Exam- Requires Respondus LockDown Browser

Dove’s “Real Beauty” campaign challenges unrealistic beauty standards and promotes body positivity. Which stakeholder group primarily benefits?

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