After privately accepting a poppy, participants were later more likely to donate to veterans when asked. This effect is best explained by which SHIFT mechanism?

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Question and options restated: After privately accepting a poppy, participants were later more likely to donate to veterans when asked. This effect is best explained by which SHIFT mechanism?

Option 1: Individual self. This would attribute the effect to internal personal motivation or values independent of any social cues. However, the scenario emphasizes a change in behavior after social prompting (being asked to donate), suggesting influence beyond solitary self-regulation. Therefore this choice misses the social-context element.

Option 2: Habit formation. Habit formation would imply a behavior pattern built through repetition over time. The description indicates a relatively quick shift after private acceptance and a single subsequent donation request, not a gradual habit development from repeated behavior. Thus this option does not fit the described mechanism.

Option 3: Tangibility. Tangibility would point to making a cause or act more concrete to trigger helping, such as a physical object or clear action. While a poppy is tangible, the key feature here is the behavioral shift after being asked, not the physical tangibility of the cue itself. This makes tangibility an insufficient explanation for the observed effect.

Option 4: Social influence. This option centers on how others' presence, norms, or social requests shape behavior. In the described sequence, private acceptance is followed by a public request to donate, which aligns with social influence processes (norm formation, compliance, or conformity). The act of being asked can trigger prosocial responding due to social norms and expectations, making this the best explanation among the choices.

Summary: The behavior change hinges on social context and the power of requests or cues from others, not solely on internal motivation, habit buildup, or the tangibility of the cue. Therefore, the SHIFT mechanism most consistent with the scenario is social influence.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

After privately accepting a poppy, participants were later more likely to donate to veterans when asked. This effect is best explained by which SHIFT mechanism?

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