An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, the physical environment, and the process, is known as the

Question

BlackTom AI · Accepted Answer

The question asks for the term describing an expanded marketing mix for services that adds three additional elements to the traditional four Ps. 
Option 1: 'service commitment.' This term does not describe the expanded marketing mix; it sounds more like a specific organizational pledge or policy rather than a framework of marketing elements.
Option 2: 'service mix.' While this could refer to the collection of services offered, it does not capture the expanded marketing mix with the added elements beyond the original four Ps.
Option 3: 'service matrix.' A service matrix is a conceptual or strategic tool in some contexts, but it is not the standard name for the extended marketing mix including people, physical environment, and process.
Option 4: 'seven Ps of services marketing.' This is the correct description, as the widely taught framework extends the original four Ps (product, price, promotion, place) by adding three more: people, physical evidence (often referred to as the physical environment), and process, forming seven components.
Option 5: 'service continuum.' The service continuum usually describes a range from pure services to tangible products, rather than naming the expanded marketing mix elements.
Overall, the statement in Option 4 accurately matches the well-known expansion of the marketing mix to seven elements for services marketing, distinguishing it from the other terms which do not correctly name or describe the framework.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, the physical environment, and the process, is known as the

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Which of the following are characteristics that make marketing services different from product marketing? (Choose every correct answer.)

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, the physical environment, and the process, is known as the

查看解析

登录即可查看完整答案

类似问题

Which of the following are characteristics that make marketing services different from product marketing? (Choose every correct answer.)

_________ refers to the ever-changing nature of the sport product, which means the sport consumer's perception of the product can change over time.

Unlike tangible goods, many services depend on________, one of the seven Ps of services, for the creation and delivery of the customer service experience.

Inseparability of services refers to the fact that:

________ marketing means that service quality depends heavily on the quality of the buyerdash–seller interaction during the service encounter.

To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

Services are usually provided through the application of intellectual or physical efforts to a _______ or physical object. As such, services involve a _________ component.

更多留学生实用工具

希望你的学习变得更简单

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

Services are usually provided through the application of intellectual or physical efforts to a _ or physical object. As such, services involve a ___ component.