Amazon was started with a simple idea: Use the Internet to________ into the fastest, easiest, and most enjoyable shopping experience possible.

Question

BlackTom AI · Accepted Answer

The question centers on Amazon's founding idea: leveraging the Internet to ______ into the fastest, easiest, and most enjoyable shopping experience possible.
Option 1: 'change purchases of consumer appliances' suggests a focus on a specific product category rather than the broader aim of transforming the overall shopping experience, and it narrows the concept beyond books, which were the initial focus. This misreads the scope of the original idea.
Option 2: 'transform book buying' precisely matches the historical emphasis on leveraging online shopping to reinvent how people buy books, making the process faster, easier, and more enjoyable. This aligns with the well-known origin story and the concrete goal described.
Option 3: 'ensure Amazon’s retail store was transformed' references the idea of a traditional brick-and-mortar store rather than the core online transformation. It shifts the locus from the Internet-based shopping experience to a physical store, which is not what the statement highlights.
Option 4: 'build web-buying services' is vague and generic. While Amazon did create online shopping capabilities, the prompt specifies transforming the shopping experience, and 'services' lacks the concrete, product-focused target implied by the question.
Option 5: 'change Amazon’s web page' concentrates on a single element of the platform rather than the broader transformation of how customers shop online, making it an incomplete interpretation of the intended concept.
Overall, option 2 best captures the intended transformation of how customers purchase books online, which was central to Amazon’s early mission. The other choices either misplace the focus, broaden or narrow the aim inappropriately, or describe a different aspect than the one highlighted by the question.

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Amazon was started with a simple idea: Use the Internet to________ into the fastest, easiest, and most enjoyable shopping experience possible.

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MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

Amazon was started with a simple idea: Use the Internet to________ into the fastest, easiest, and most enjoyable shopping experience possible.

查看解析

登录即可查看完整答案

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MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser