Craig is a marketing manager for a construction supply company. If he queries his marketing databases to determine the effect of three different levels of price for a new product, he is using a(n)

Question

BlackTom AI · Accepted Answer

Question restatement: Craig, a marketing manager, queries his marketing databases to determine the effect of three different price levels for a new product. This process is categorized as a type of analysis in marketing research.

Option 1: problem search. This would involve identifying and defining the marketing problem to be studied, not the specific analytical method used to test price scenarios. It focuses on clarifying what needs to be solved rather than evaluating data under varying price points.

Option 2: sensitivity analysis. This choice describes examining how the output of a model or system responds to changes in input variables. In this context, testing three different price levels to observe effects directly aligns with sensitivity analysis, which analyzes how variations in price influence outcomes such as demand, revenue, or profit.

Option 3: action analysis. This term is generally about evaluating or selecting courses of action rather than systematically exploring the impact of different price levels. It emphasizes decision options and implementation rather than parameterized testing.

Option 4: situational analysis. This is a broader assessment of the external environment and current circumstances affecting a business, not a procedure for testing internal variable effects like price changes.

Option 5: environmental scan. This involves collecting information about external factors such as market trends, competitors, and macro forces. It does not describe a drill-down into the consequences of varying a single marketing variable like price.

In summary, among the given choices, the description that best fits querying a database to observe the effect of multiple price levels is a focus on how changes in price propagate through outcomes, which is characteristic of sensitivity analysis. The other options center on problem definition, decision-making actions, or external environmental assessment rather than the isolation and testing of a specific variable’s impact.

Craig is a marketing manager for a construction supply company. If he queries his marketing databases to determine the effect of three different levels of price for a new product, he is using a(n)

查看解析

登录即可查看完整答案

类似问题

TB MC Qu. 13-16 Which prescriptive analytics technique... Which prescriptive analytics technique predicts how changing one input will affect an outcome variable?

What is the name of a decision support tool that asks what-if questions repeatedly to predict outcomes in a variety of situations?

OK, forget about the above change to the cost of Jan-Apr internships. Suppose instead that the full cost of a May-Aug internship decreases by $2,396. What is the new total cost of this model? Hint: you should be able to answer this question using the sensitivity report.

If the profit/kg for Serano that goes into Boost decreases by $6, how much will the target cell decrease by?

By how much would the target cell increase if the cost to ship from Kimberly to Vancouver increased by $1.18?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单