When the relationship between Sales and Marketing is undefined, it is easier for sales departments to attain goals and objectives because there is less bureaucracy.

Question

When the relationship between Sales and Marketing is undefined, it is easier for sales departments to attain goals and objectives because there is less bureaucracy.

BlackTom AI · Accepted Answer

The statement suggests that when the Sales–Marketing relationship is undefined, sales teams have an easier time hitting goals because there’s less bureaucracy. 
However, the opposite is typically true: an undefined or poorly defined relationship often creates confusion, misalignment, and friction between departments. 
Without clear roles, processes, and coordination, marketers and salespeople may duplicate efforts or pursue conflicting priorities, which can waste time and resources rather than streamline progress. 
A lack of defined governance tends to increase ambiguity around who owns leads, how leads are qualified, and how opportunities are handed off, all of which tend to slow down decision-making and execution. 
In contrast, when the relationship is well-defined—with agreed-upon processes, service level agreements, shared metrics, and regular communication—bureaucracy can be reduced through clarified responsibilities and smoother handoffs, enabling better alignment and more efficient attainment of goals. 
Therefore, the idea that an undefined relationship reduces bureaucracy and makes goal attainment easier is inaccurate.

adv_270_120251_245664 Quiz 1

When the relationship between Sales and Marketing is undefined, it is easier for sales departments to attain goals and objectives because there is less bureaucracy.

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