Auspices bias is a type of response bias caused by individuals’ responses being influenced by the organisation conducting the study.

Question

BlackTom AI · Accepted Answer

Consider the statement in plain terms and compare each option against the standard definitions of bias in survey research.
Option 1: 'True' — If auspices bias refers to responses being shaped by the organization conducting the study, then this option aligns with the concept of sponsorship or institutional influence bias. In practice, researchers acknowledge that the sponsor’s presence, expectations, or perceived stakes can subtly sway participants’ answers, leading to biased data. This understanding supports treating the statement as accurate.
Option 2: 'False' — This would assert that auspices bias does not involve the sponsor’s influence on responses. However, the term is commonly used to denote exactly that phenomenon: the influence exerted by the organization or sponsor on participant responses, intentionally or unintentionally. Declaring it false ignores the role of the study’s auspices in shaping answers and overlooks established terminology in survey methodology.
In summary, the claim attributes the bias to sponsorship effects, which is a recognized form of response bias in research ethics and methodology discussions. The alternative would contradict how auspices bias is defined and discussed in methodological literature.

MKTG1047 Chapter 5

Auspices bias is a type of response bias caused by individuals’ responses being influenced by the organisation conducting the study.

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