Research objectives are

Question

BlackTom AI · Accepted Answer

Starting from the given question, we need to evaluate what research objectives are in the context of research practice. 
Option 1: 'general research guidelines.' This is too broad and describes overarching rules or principles for doing research, not the specific aims or endpoints of a particular study. It does not capture the goal-oriented nature of objectives. 
Option 2: 'conjectures regarding marketing outcomes.' Conjectures or speculations about outcomes are hypotheses or expectations, not the formulated objectives themselves. Objectives should be clear, testable endpoints, not mere guesses. 
Option 3: 'specific and measurable goals.' This phrasing directly aligns with standard research practice: objectives should delineate exact targets and be measurable to assess progress and success. It matches the concept of clear, actionable aims. 
Option 4: 'solutions to be evaluated.' This describes potential results or interventions, not the measurable targets of the research process. It’s more about what might be studied or fixed, rather than stating the objectives themselves. 
Option 5: 'research dashboards.' A dashboard is a tool for visualization or tracking progress, not the objective itself. It serves as a means to monitor outcomes, not to define them. 
In summary, the statements evaluate to: general guidelines (not correct), conjectures (not correct), specific and measurable goals (correct), solutions to be evaluated (not correct), and dashboards (not correct). Each option’s feasibility hinges on whether it defines the aims of the study, not the methods, hypotheses, or tools used to present data.

MKT250002.2025FA POM Quiz 2, Chs 6 - 10- Requires Respondus LockDown Browser

Research objectives are

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