A company manager is facing declining sales but doesn’t know why. Which type of research design would you recommend to address this problem?

Question

BlackTom AI · Accepted Answer

The scenario presents a manager facing declining sales and lacking understanding of the underlying causes, which calls for initial, broad inquiry rather than precise measurement at this stage.
Option 1: exploratory research. This approach is used to gain familiarity with a problem, generate hypotheses, and identify variables or factors that may explain the sales decline. It is appropriate when the issue is not well understood and you need to explore possibilities before committing to more structured research.
Option 2: descriptive research. Descriptive research aims to describe characteristics or functions of a population or phenomenon, such as measuring current sales levels, customer demographics, or purchase frequencies. While useful for detailing what is happening, it doesn’t inherently uncover the underlying reasons or hypotheses about the decline.
Option 3: causal research. Causal (experimental) research tests hypotheses about cause-and-effect relationships, often by manipulating variables and controlling for confounds. This requires a fairly well-defined theory of causation and usually a controlled setting; it’s more appropriate after exploratory work suggests specific factors to test.
Option 4: secondary research. Secondary research involves analyzing existing data from sources like reports, articles, or databases. While cost-effective and informative, it may not directly reveal the unique, underlying drivers of the company’s sales decline without new data collection tailored to the problem.
In summary, exploratory research is best suited for an initial investigation to uncover possible drivers and guide subsequent, more focused studies, whereas the other types either describe, test causality, or rely on pre-existing data without first clarifying the issues.

MKTG1047 Chapter 1

A company manager is facing declining sales but doesn’t know why. Which type of research design would you recommend to address this problem?

查看解析

登录即可查看完整答案

类似问题

During a marketing research project, when should the procedure for the entire project be planned?

__________ involves trying to determine the extent to which the change in one variable will impact another variable, and uses experimentation to do so.

The amount of effort that will be spent defining a research problem is independent of the budget constraints imposed on the project.

When the marketing question is still being formed, the researcher should go with conductingcausal research.

What is Step 2 in the Process of Problem Definition?

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单