Read the scenario before you answer the question. 在回答问题之前，请先阅读该场景。 Scenario:  场景： Two colleagues are evaluating the early branding strategy for a new line of premium electric bikes. 两位同事正在评估新系列优质电动自行车的早期品牌战略。 Sam: “We need to make sure customers immediately connect the logo and name with our product. When they see it, they should instantly know it’s ours.” 山 姆：“我们需要确保客户立即将徽标和名称与我们的产品联系起来。当他们看到它时，他们应该立即知道它是我们的。 Carl: “Agreed, but it’s also important they don’t confuse us with those other bike companies that are flooding the market with lookalike models.” 卡尔：“同意，但同样重要的是，他们不要将我们与其他那些用相似车型充斥市场的自行车公司混淆。” Question:  问题： What core functions of a brand are Sam and Priya discussing? Sam 和 Priya 讨论了品牌的哪些核心功能？