Which data collection method is most suitable for gathering in-depth personal experiences?

Question

BlackTom AI · Accepted Answer

When selecting a data collection method for in-depth personal experiences, it's important to match the method to the depth and nuance of the data sought.
Option a: Online questionnaires with Likert scales typically yield quantitative data and are efficient for large samples, but they constrain responses to predefined, closed-ended items, which limits access to rich, personal narratives and context.
Option b: In-depth interviews involve open-ended questioning, flexible prompts, and rapport-building, allowing participants to share detailed personal experiences, feelings, and meanings in their own words. This method is well-suited for capturing depth, complexity, and nuance that surface in personal stories.
Option c: Focus group discussions encourage interaction among participants and can generate ideas through group dynamics, but the data tend to reflect collective viewpoints and social influences rather than deeply personal, individual experiences. Privacy and candidness may also be reduced in a group setting.
Option d: Structured surveys with closed-ended questions, like Likert scales, provide consistency across respondents and ease of analysis, but they similarly restrict depth and spontaneity, making it harder to uncover unique personal experiences or context behind responses.
In summary, methods that prioritize flexibility, probing, and personal storytelling are more capable of eliciting rich, in-depth experiences, whereas the other options favor breadth, standardization, or crowd dynamics over depth.

FOUND304-25B (HAM) - Research Methods

Which data collection method is most suitable for gathering in-depth personal experiences?

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