Which of the following is an example of an "In-house" Public Relations employee?

Question

BlackTom AI · Accepted Answer

First, let's restate the question and options to ensure clarity: Which of the following is an example of an 'In-house' Public Relations employee?

Option 1: someone who works for a large firm like Ketchum Communications that performs services for clients at other businesses. This describes an external public relations firm or agency employee, not an in-house staff member of a single organization.

Option 2: an employee of an advertising agency. While an advertising agency may handle PR tasks for clients, the employee is still employed by the agency, not within the client organization itself, so this is not in-house PR in the sense of being part of the organization it serves.

Option 3: an employee of UC Davis who handles communication/PR duties for the university. This describes a staff member who works directly for the university and performs PR functions for that organization, which aligns with the concept of in-house PR.

Option 4: none of the above. This would be considered if none of the prior options matched the definition of in-house PR, but option 3 does align with the definition.

Now, evaluating each option critically:
- Option 1 examines the distinction between an in-house role and an agency role. The core idea of in-house PR is that the employee is part of the organization they represent, not a third-party service provider. Hence, this option describes an agency staff member, not in-house PR.
- Option 2 is similar in misidentifying the employment context. An advertising agency employee works for the agency, fulfilling client needs, but not serving as an employee within the client organization—so it does not fit the in-house criterion.
- Option 3 matches the in-house model precisely: a university employee embedded within the institution who manages the institution’s own communication and public relations needs.
- Option 4 would only be correct if none of the prior statements met the criterion; however, the third option does meet it, making this option inaccurate as a blanket choice.

In summary, the key takeaway is that in-house PR refers to PR professionals employed by the organization they represent, rather than external agencies or contractors. The example in Option 3 clearly embodies this relationship, whereas Options 1 and 2 involve external organizations, and Option 4 is incorrect given the fit of Option 3.

CMN 010V A01-A05 SS1 2025 Public Relations Quiz

Which of the following is an example of an "In-house" Public Relations employee?

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