What is the most frequently used type of public relations model in sport?

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BlackTom AI · Accepted Answer

The question asks: What is the most frequently used type of public relations model in sport? 
Option a: public information. This model is primarily one-way communication focused on disseminating factual information to the public. While it is common in some contexts, it is not typically described as the most frequently used in sport, where more sensational or broad-reaching messaging is often needed.
Option b: press agentry-publicity. This option reflects a one-way communication model that aims to attract attention and generate publicity, often through press releases, stunts, or media hooks. In sports, where media coverage and public attention are crucial, this approach is widely employed to maximize visibility, hype, and fan engagement, making it the most frequently used among the listed options.
Option c: two-way symmetrical. This model emphasizes balanced, mutual understanding and seeks to align organizational and public interests through dialogue and feedback. While valued in modern PR for building long-term relationships, it is less dominant in many sport contexts that prioritize headline-driven publicity and quick fan engagement.
Option d: two-way asymmetrical. This model involves influencing audiences to adopt the organization's viewpoint, using research to persuade rather than truly engage in reciprocal communication. It exists in practice but is not the most common in sport, where the emphasis tends to be on outreach and visibility rather than persuasion alone.
In summary, option b best matches the typical dominant pattern in sport PR: a focus on publicity and mass attention, rather than purely informational, balanced dialogue, or persuasion without mutual engagement.

PRT 286 (001& 002) Exam 2

What is the most frequently used type of public relations model in sport?

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