Public relations always requires paying for media space.

Question

BlackTom AI · Accepted Answer

The statement to evaluate is: 'Public relations always requires paying for media space.'
Option 1: True. This is incorrect because it implies that PR must involve paid media in every case. While paid media can be part of some PR campaigns, public relations also relies on earned media (news coverage, influencer mentions, third-party credibility) and owned media (organization's own channels). Therefore, paying for media space is not a defining or universal requirement of PR.
Option 2: False. This is correct because PR activities often center on building relationships, managing reputation, and generating earned media rather than purchasing space. Many PR efforts focus on press releases, media outreach, event sponsorships, community engagement, and crisis communication where media space is not purchased. While there can be integrated campaigns that include paid media, the essence of PR is not contingent on payment for space.
In summary, the crux is that PR spans earned, owned, and sometimes paid media, and it does not require paying for media space in all cases. The assertion that it always requires payment overlooks the standard practice of securing third-party coverage and relationships without direct advertising costs.

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Public relations always requires paying for media space.

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GBUS*4330*W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Public relations always requires paying for media space.

查看解析

登录即可查看完整答案

类似问题

When a firm has a public relations agent, the primary function is to generate Blank ______ publicity and improve the company's reputation.

One key to a successful PR department is to _____________.

One key to a successful PR department is to _____________.

Although they are increasingly using social media and digital videos to communicate directly with publics, all major sport organizations still refuse to use influencers as part of their public relations strategies to get their messages out to key publics.

How does cold calling and pitching benefit PR strategies?

The _________ model of public relations is most often considered the most appropriate model in establishing positive relations with constituents.

What is the most frequently used type of public relations model in sport?

更多留学生实用工具

希望你的学习变得更简单

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser