Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

Question

BlackTom AI · Accepted Answer

The question asks about psychographics, specifically the day-to-day pattern of living as expressed in a person’s what.
Option 1: 'safety, social, and personal needs.' This set resembles Maslow’s other layers of needs (safety, belonging, esteem, etc.) but it describes motivators or needs rather than day-to-day patterns of living, so it does not capture the psychographic aspect.
Option 2: 'activities, interests, and opinions.' This choice aligns with the standard definition of psychographics, which studies how individuals spend their time (activities), what they care about (interests), and what they think—embodied in opinions. It directly reflects lifestyle and personal proclivities.
Option 3: 'culture, beliefs, and attitudes.' While culture and beliefs influence behavior, this option centers on broad sociocultural constructs rather than the individual’s actual daily patterns and lifestyle expressions captured by psychographics.
Option 4: 'actions, interests, and occupation.' While 'actions' and 'interests' are relevant, combining 'occupation' narrows the focus to employment and may miss broader lifestyle patterns; it is not the standard framing of psychographics.
Option 5: 'psychological and physiological needs.' This describes internal states and fundamental drives rather than the observable day-to-day pattern of living described by psychographics.
Overall, Option 2 uniquely matches the established concept of psychographics by emphasizing activities, interests, and opinions as proxies for a person’s lifestyle and consumer behavior.

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Midterm

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

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