Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

Question

Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

BlackTom AI · Accepted Answer

The question asks about the VALS system and how it functions in terms of measuring consumer behavior.
Option 1: brand loyalty — While VALS considers consumer attitudes and values, it is not specifically a measure of brand loyalty. Brand loyalty is a behavioral outcome that can be influenced by psychographic factors, but VALS maps psychographic segments, not loyalty per se.
Option 2: family life cycle — This refers to a demographic or household life stage model, not a psychographic approach. VALS focuses on psychological attributes, not family structure or life-cycle stages.
Option 3: attitude — Attitude is a component that psychographic segmentation can involve, yet VALS is more precisely categorized as a psychographic segmentation framework that assesses motivations, values, and lifestyles rather than just general attitudes alone.
Option 4: involvement level — Involvement refers to the degree of consumer engagement with a product or decision, which is situational and not the core focus of VALS. VALS emphasizes underlying motivations and values rather than degrees of involvement.
Option 5: psychographic — This option correctly identifies VALS as a psychographic measure, since VALS classifies people based on psychological traits, lifestyle, values, and motivations to segment markets.
In summary, the VALS system is best described as psychographic because it analyzes deeper psychological characteristics that drive consumer behavior rather than purely demographic or surface-level attributes.

Question at position 9 Bonus Questions: The VALS system is a(n) ________ measure of consumer behaviorbrand loyaltyfamily life cycleattitudeinvolvement levelpsychographic

查看解析

登录即可查看完整答案

类似问题

Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's

Regarding Nissan X-Trail case, how would you recommend that Nissan leverage psychographics in its marketing strategy for the X-Trail 4Dogs?

A consumer researcher who examines consumers' lifestyles and personalities is studying ____________.

A brand manager for Tide decides to focus on the quantitative measurement of personality traits to better target the consumer with a new promotional campaign. What theory best describes what this brand manager is doing?

One important system of marketing psychographic measures is AIOs. What do AIOs measure?

Lee is impulsive, young, and enjoys such activity-oriented, somewhat risky experiences as skydiving, bungee jumping, and snowboarding. To which of the following VALS2 lifestyle groups would Lee most likely belong?

______________________ are a segmentation variable that looks at personalities and lifestyles.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单