One important system of marketing psychographic measures is AIOs. What do AIOs measure?

Question

BlackTom AI · Accepted Answer

In this item, we’re evaluating what AIOs measure within marketing psychographics.
Option 1: 'age, interests, and other-orientation' includes demographics (age) and some psychographic themes, but 'other-orientation' is not a standard AIO component and this combination does not align with the defined AIO framework.
Option 2: 'agreeableness, ideas, and observations' mixes a personality trait (agreeableness) with subjective terms (ideas, observations) that are not the conventional AIO trio, so this choice mischaracterizes what AIOs capture.
Option 3: 'activities, interests, and opinions' accurately reflects the classic AIO framework used in marketing research to profile consumers by what they do (activities), what they like (interests), and what they think or feel (opinions).
Option 4: 'attitudes, innovations, and operations' combines terms in a way that does not represent the AIO structure; 'attitudes' and 'innovations' are not the standard triplet used in AIO measures, and 'operations' is outside the typical psychographic dimension set.
Thus, the only option aligning with the established AIO construct is option 3, since it cleanly encapsulates the three dimensions—activities, interests, and opinions—as used in consumer segmentation and marketing psychology.

MKTG 3510 01 Test 2

One important system of marketing psychographic measures is AIOs. What do AIOs measure?

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