A clothing retailer offers 'Buy One, Get One 50% Off' during the holidays. What type of discount pricing is this?

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BlackTom AI · Accepted Answer

Question restated: A clothing retailer offers 'Buy One, Get One 50% Off' during the holidays. What type of discount pricing is this?

Option 1: Cash discount. This typically refers to a price reduction offered to prompt payment, such as a discount for paying cash or early payment terms, not tied to promotional campaigns or sales events. Therefore, it does not describe a buy-one-get-one-offer structure.

Option 2: Loyalty discount. Loyalty discounts reward repeat customers or members of a rewards program. The buy-one-get-one-half-off promotion described is not contingent on membership or future relationship benefits, so this label is inaccurate here.

Option 3: Trade discount. Trade discounts are reductions given to business buyers or distributors as part of wholesale arrangements, not a holiday consumer-facing sales tactic. The scenario involves a consumer sale to end users, not a trade intermediary, making this option incorrect.

Option 4: Seasonal discount. Seasonal discounts are price cuts tied to a season or holiday period, such as end-of-season sales. While the timing (holidays) is seasonal, the specific buy-one-get-one-offer is more precisely categorized as a promotional tactic designed to drive short-term sales rather than a broad seasonal pricing strategy, so this is only partially correct and not the best descriptor for the mechanism described.

Option 5: Promotional discount. Promotional discounts are sales incentives used to stimulate demand, often during holidays or special events, and include offers like buy-one-get-one deals or percentage-off promotions. The described Buy One, Get One 50% Off fits squarely into this category as a targeted marketing offer designed to boost holidays sales.

Summary: The reasoning above helps distinguish the overlapping concepts. While seasonal discounts relate to timing, the core mechanism—an advertising-driven sales incentive to increase purchases—aligns best with a promotional discount. Each incorrect option fails to capture the incentive-driven, event-specific nature of the offer in question, either focusing on payment terms, customer loyalty, wholesale trade contexts, or only the timing without the promotional mechanism.

FA25-BL-BUS-M370-11927 Marketing Final Exam- Requires Respondus LockDown Browser

A clothing retailer offers 'Buy One, Get One 50% Off' during the holidays. What type of discount pricing is this?

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