Traditional Promotion Mix includes:

Question

BlackTom AI · Accepted Answer

Question restatement: Traditional Promotion Mix includes the four components listed in the options.
Option a: 'a. advertising and personal selling.' This is incomplete because it includes only two elements and omits public relations and sales promotion, which are typically part of the traditional promotion mix.
Option b: 'b. advertising' is too narrow. Advertising is one element, but the traditional promotion mix comprises multiple tools, not just advertising alone.
Option c: 'c. advertising, personal selling and public relations' includes three elements but leaves out sales promotion, which is widely recognized as a core component of the traditional mix.
Option d: 'd. advertising, personal selling, public relations and sales promotion' lists all four canonical elements of the traditional promotion mix: advertising, personal selling, public relations, and sales promotion. This combination aligns with classic definitions of the mix and reflects how marketers deploy these tools together to communicate with audiences and influence behavior.
Rationale for why the incorrect options are not sufficient:
- Option a fails because it excludes two additional pillars of the mix, reducing the comprehensiveness of the promotional strategy.
- Option b fails because, while advertising is important, relying on it alone ignores other complementary tools that enhance reach, credibility, and persuasive impact.
- Option c fails because it omits sales promotion, which serves as a short-term inducement to purchase and often complements the other elements in campaigns.
Overall, the most complete and accurate representation of the traditional promotion mix is the full set of four tools listed in option d, which ensures coverage across different channels, objectives, and timeframes.

MCD2050 - T1 - 2025 Week 8 Quiz

Traditional Promotion Mix includes:

查看解析

登录即可查看完整答案

类似问题

________ are the four promotion mix tools used by marketers to communicate customer value.

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.