题目
Homework: Ch 12 Warm up
单项选择题
________ are the four promotion mix tools used by marketers to communicate customer value.
选项
A.Advertising, public relations, personal selling, and sales promotion
B.Advertising, business-to-business selling, personal selling, and sales promotion
C.Advertising, public relations, personal selling, and telemarketing
D.Television advertising, radio advertising, online advertising, and social media advertising
E.Public relations, personal selling, websites, and advertising
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标准答案
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思路分析
To understand the question, we need to identify the four promotion mix tools marketers use to communicate customer value.
Option 1 reads: 'Television advertising, radio advertising, online advertising, and social media advertising.' While these are forms of advertising, they are all within the advertising subcategory and do not cover the other promotion mix tools such as public relations or personal selling. Thi......Login to view full explanation登录即可查看完整答案
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类似问题
Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?
BC Children’s Hospital called a press conference to advise the public of the need for new equipment that will help treat some of BC’s sickest children. The spokesperson announced that all households would receive a donation envelope in the mail within the next few days, and the Hospital hoped people would donate generously. What has been described in this paragraph is an example of the combination of __________ with __________.
In general, marketers tend to see the role of __________ as leading to long-term results, and the role of __________ as generating short-term results.
Traditional Promotion Mix includes:
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