Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

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BlackTom AI · Accepted Answer

The scenario describes Clara receiving an email from the dress company with information about purchasing accessories that match her dress. This is a targeted, direct communication sent to a specific consumer with the aim of encouraging a purchase, which characterizes direct marketing.
Option 1: Public relations. This focuses on managing the company’s image and relationships with publics, often through press releases or events, not on sending direct commercial offers to individual customers.
Option 2: Direct marketing. Correct choice. It involves direct, personalized or targeted messages to consumers through channels like mail, email, catalogs, or online ads designed to prompt immediate responses or purchases.
Option 3: Sales promotions. While promotions can accompany direct marketing, the core activity here is the channel and method of communication itself (email to a customer about accessories), not a time-limited incentive like a discount or coupon.
Option 4: Personal selling. This implies a face-to-face or individualized sales interaction, typically by a salesperson, which is not what's described in this email scenario.

COMM_V 296 103 104 2025W1 Prep Quiz #15 - Promotion, Part 2

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

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________ are the four promotion mix tools used by marketers to communicate customer value.

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COMM_V 296 103 104 2025W1 Prep Quiz #15 - Promotion, Part 2

Clara will be a bridesmaid next summer and just purchased her dress online. When she opens her inbox, she sees an email from the dress company with information about how to purchase accessories to match the dress. This is an example of which promotion mix element?

查看解析

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类似问题

________ are the four promotion mix tools used by marketers to communicate customer value.

In general, marketers tend to see the role of __________ as leading to long-term results, and the role of __________ as generating short-term results.

Traditional Promotion Mix includes:

Traditional Promotion Mix includes:

The promotion element of a marketing program can be subdivided into the areas of:

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

更多留学生实用工具

希望你的学习变得更简单

In general, marketers tend to see the role of as leading to long-term results, and the role of as generating short-term results.