Sales peak at the __ stage of PLC.

Question

BlackTom AI · Accepted Answer

In this question, we’re asked to fill the blank: Sales peak at the __ stage of PLC.
First, recall the typical Product Life Cycle stages: Introduction, Growth, Maturity, and Decline. Each stage has characteristic sales patterns, costs, and market dynamics.
During Introduction, sales are low and growing as the product enters the market; during Growth, sales accelerate rapidly as adoption increases; during Maturity, sales growth slows and eventually peaks as the market becomes saturated; in Decline, sales fall as demand wanes or substitutes emerge.
Given the prompt about a peak in sales, the stage that most consistently aligns with a maximum sales level before saturation and potential decline is Maturity. This is the point at which the market is most fully penetrated, competition is intense, and price and promotional pressures often peak to maintain volume.
If you were given options like Introduction or Growth, those would be associated with rising sales rather than a peak. Decline would correspond to decreasing sales, not a peak. Therefore, the described peak behavior points to the Maturity stage.
Note: In some models, a short-term spike in sales might occur due to promotions or launches, but the longest and most sustained peak in typical PLC analyses is associated with Maturity, followed by stabilization or gradual decline as saturation is reached.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

Sales peak at the __ stage of PLC.

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