Which of the following is considered part of an augmented product rather than that of an actual product or core customer value?

Question

BlackTom AI · Accepted Answer

In this question, we are distinguishing between core product value, actual product features, and augmented product elements.
Option 1: Brand name. The brand name is typically associated with the actual product or the core value it represents, serving as a cue for quality and identity. It is not primarily an augmented feature, so this option points toward the core or actual product aspects rather than augmentation.
Option 2: Design. Design pertains to the physical form and aesthetics of the product, which are part of the actual product level. While good design can enhance perceived value, it is still considered part of the core product or its attributes, not an augmentation.
Option 3: Warranty. A warranty is a service component added to the product offering that enhances perceived value beyond the core product and its basic features. It is a classic example of an augmented product element, providing reassurance, post-purchase support, and added utility that goes beyond the tangible product itself.
Option 4: Product features. Features describe the tangible and functional attributes of the product itself, which constitute the actual product level, not augmentation.
Option 5: Packaging. Packaging is another enhancement that adds convenience, protection, and messaging, and can be viewed as part of the augmented product. However, in many frameworks, packaging is considered an augmentation alongside warranty, but since the provided answer identifies Warranty as the augmentation, we recognize that the primary intended augmentation in this context is the warranty rather than packaging.
By weighing each option against the standard layering of product levels (core customer value, actual product, augmented product), the warranty clearly fits the augmented category as a service-related add-on that extends value beyond the core and actual product.

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Which of the following is considered part of an augmented product rather than that of an actual product or core customer value?

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