The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Question

BlackTom AI · Accepted Answer

In this question, we are identifying which level of the product describes the fundamental need a guest seeks when paying for a hotel stay.
Option 1: augmented product. This refers to additional features and services that enhance the core product, such as restaurant credits, spa access, or loyalty perks. They are not the essential reason for the purchase, so this is not the correct level here.
Option 2: generic product. This term typically denotes a basic, no-frills version of a product, lacking branding or differentiating features. For a hotel stay, the generic product would not specifically capture the fundamental benefit of rest and sleep, so this choice is inaccurate.
Option 3: core product. This is the central benefit or utility that the customer is seeking—the essential reason for the purchase. For a guest paying for a night, the core product is the provision of rest and sleep, aligning perfectly with the concept. Therefore, this option correctly identifies the core offering.
Option 4: customised benefit. This would imply a highly personalized or tailored benefit, which goes beyond the universal core expectation of rest and sleep for a hotel stay. Since personalization is not the defining element of the core product here, this choice is not correct.
Option 5: value-deliverable product. This phrase is not standard terminology in the core-versus-augmented-product framework, and it does not precisely describe the fundamental benefit sought by the guest. It misleads away from the established classification towards a less familiar label.
Overall, the reasoning shows that the core product correctly captures the guest’s primary need (rest and sleep) when paying for a hotel stay, while the other options describe peripheral or unrelated aspects of product theory.

MKTG1199 Module 7: Wrap-Up

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

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