In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the________ product.

Question

BlackTom AI · Accepted Answer

Exploring the concept of translating a product's essential benefit into tangible elements, we’re looking for a term that represents the added features and services that accompany the core offering.
Option 1: 'augmented' — This is the standard term used in product strategy to denote the augmented product, i.e., the core product plus extra features, services, and benefits that enhance value and differentiate it from competitors.
Option 2: 'contrasting' — This word describes a comparison or difference between items, not the naming of the tangible extensions of a product. It does not fit the established terminology for the additional elements that accompany the core product.
Option 3: 'differentiated' — While differentiation is a goal in product marketing, this choice doesn’t name the tangible set of add-ons itself. It describes a strategy or outcome, not the product’s augmented components.
Option 4: 'deviated' — This term implies deviation or departure from a norm or plan, which is not relevant to the concept of adding tangible elements to the core product.
Option 5: 'core' — The core product represents the fundamental benefit or main reason a customer buys it. The augmented product is what builds on this core, making this option the opposite of the intended concept.
In summary, the correct term for the physical, tangible elements that translate the essential benefit into a complete offering is the augmented product, whereas the other options either describe contrast, strategy, deviation, or the base concept rather than the tangible extensions.

MKT4400-01-F25 (ONLINE) Complete Exam#2

In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the________ product.

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