The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

Question

BlackTom AI · Accepted Answer

The question asks to identify which term describes the actual bundle that includes the core item plus accompanying services. 
Option 1: 'potential product' would refer to all possible augments and future improvements a product could have, not the current bundle described. It’s about possibilities rather than the concrete offering. 
Option 2: 'value network' denotes the system of partners and processes surrounding the product, including relationships and flows of information, but it is not the product itself or its bundled features. It’s a broader concept than the item-plus-services described. 
Option 3: 'actual product' would correspond to the tangible item itself, such as the refrigerator, without considering the added services like delivery, installation, financing, or warranty. The statement explicitly mentions these added elements, so this option captures only the core good, not the full offering. 
Option 4: 'generic product' refers to the basic version of the product without differentiation or additional features or services; it lacks the distinct services listed (delivery, installation, financing, warranty). This doesn’t fit the expanded bundle described. 
Option 5: 'augmented product' encompasses the actual product plus the extra services and benefits that accompany it, such as delivery, installation, financing options, and warranty coverage. This aligns with the description of the bundle extending beyond the physical refrigerator to include those additional components. 
In summary, the description points to the augmented product, which is the core item plus the added services and support that accompany it, rather than the core good alone or broader conceptual notions. The other options do not capture this full bundled offering.

MKTG1199 Module 6: Wrap-Up

The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

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