Part 1CCM Has Released Equipment Tailored to WomenOne of the fastest growing sports in North America is women's ice hockey. For years, women have worn ill-fitting men's gear. Now CCM has addressed the problem with a new line of women's pants and shoulder pads.Source: bardown.com, May 22, 2020How is CCM attempting to maintain economic profit?Part 2CCM is attempting to maintain economic profit by _______, which will _______. A. moving to the long-run equilibrium; move production to the efficient scale B. differentiating between men's and women's ice hockey gear; increase the demand for their clubs C. moving to the long-run equilibrium; eliminate markup on all hockey gear D. differentiating between men's and women's ice hockey gear; increase the supply of their ice hockey gear

Question

Part 1CCM Has Released Equipment Tailored to WomenOne of the fastest growing sports in North America is​ women's ice hockey. For​ years, women have worn​ ill-fitting men's gear. Now CCM has addressed the problem with a new line of​ women's pants and shoulder pads.​Source: bardown.com, May​ 22, 2020How is CCM attempting to maintain economic​ profit?Part 2CCM is attempting to maintain economic profit by​ _______, which will​ _______. A. moving to the​ long-run equilibrium; move production to the efficient scale B. differentiating between​ men's and​ women's ice hockey​ gear; increase the demand for their clubs C. moving to the​ long-run equilibrium; eliminate markup on all hockey gear D. differentiating between​ men's and​ women's ice hockey​ gear; increase the supply of their ice hockey gear

BlackTom AI · Accepted Answer

Question restatement: The scenario describes CCM releasing women's equipment to better fit female athletes, and asks how CCM is attempting to maintain economic profit, filling in the blank with the best pair of actions. 
Option A: 'moving to the long-run equilibrium; move production to the efficient scale' This answer blends concepts from long-run equilibrium and productive efficiency. While firms aim for long-run equilibrium and efficient scale, the specific tactic described in the prompt—creating products tailored to women to address a fit problem—aligns less with moving to the efficient scale and more with product differentiation. Therefore this option misattributes the strategic move, making it an inaccurate pairing given the context. 
Option B: 'differentiating between men's and women's ice hockey gear; increase the demand for their clubs' Here, the first part matches the context: CCM is differentiating products by gender to address a distinct market segment. The second part—aiming to increase demand for their clubs (presumably team apparel or equipment clubs or brand loyalty)—fits with a strategy to expand perceived value and demand via segmentation. This aligns with a microeconomic tactic of product differentiation to capture more of the market and potentially shift demand. 
Option C: 'moving to the long-run equilibrium; eliminate markup on all hockey gear' Long-run equilibrium pertains to market price and output in a perfectly competitive framework, which is not what a specialized gear line for women implies. Moreover, eliminating markup on all hockey gear is unrealistic and not suggested by the scenario; firms usually set markups to cover costs and earn profit, and this blanket move doesn’t reflect a targeted differentiation strategy. This makes the option conceptually inconsistent with the case. 
Option D: 'differentiating between men's and women's ice hockey gear; increase the supply of their ice hockey gear' Differentiation is correct in terms of targeting a distinct product line, but increasing supply as the paired action is dubious: supply shifts are about producer willingness to offer more at each price, not a direct outcome of differentiation. The prompt emphasizes appealing to a market segment through tailored products; simply increasing supply of gear is not the primary implied consequence and can lead to overproduction or misalignment with demand, making this option less coherent with the narrative. 
Overall, the key idea in the scenario is to differentiate products by gender to better meet demand and potentially grow market share; the accompanying effect described matches expanding demand for their differentiated offerings rather than expanding supply or pursuing long-run equilibrium without addressing the segmentation opportunity. The incorrect choices either misapply microeconomic concepts (long-run equilibrium, blanket markup elimination) or pair differentiation with a less plausible outcome (supply increase) that does not flow logically from the scenario.

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