Coca-Cola introduced its coffee-flavored variant, Coca-Cola Coffee Plus, in Japan (existing market of Coca-Cola) in September 2017. This is an example of __.

Question

Coca-Cola introduced its coffee-flavored variant, Coca-Cola Coffee Plus, in Japan (existing market of Coca-Cola)  in September 2017. This is an example of __.

BlackTom AI · Accepted Answer

The question asks about Coca-Cola introducing Coca-Cola Coffee Plus in Japan, an existing market, in September 2017. 
Option 1: Market Penetration. This would involve increasing sales of existing products in an existing market, through tactics like price changes, promotion, or distribution expansion. Since Coca-Cola Coffee Plus is a new product variant, not just deeper penetration of an existing product, this does not fit market penetration.
Option 2: Market Development. This strategy means selling existing products in new markets or new segments. Here, the product is launched in an existing market (Japan) rather than entering a new geography or demographic with an existing product, so market development is not appropriate.
Option 3: Diversification. Diversification involves introducing new products into new markets, with higher strategic risk. Coca-Cola Coffee Plus is launched in a current market, not a new one, so this overstates the novelty and risk and does not match diversification.
Option 4: Product Development. This describes creating a new product for an existing market, which precisely matches the scenario: a coffee-flavored variant introduced to consumers in Japan who already buy Coca-Cola. The move expands the product line within the same market rather than expanding into new markets or products.
In summary, only the product development option correctly characterizes a new product option introduced to an existing market, while the other options describe different growth strategies that do not fit this situation.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

Coca-Cola introduced its coffee-flavored variant, Coca-Cola Coffee Plus, in Japan (existing market of Coca-Cola) in September 2017. This is an example of __.

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