The "Product" area is concerned with what goods and services are produced, not with decisions about installation, instructions on use, packaging, a brand name, a warranty, or after-sale service.

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BlackTom AI · Accepted Answer

The question presents a statement about what the Product area is concerned with. 
Option 1: True. This would claim that the Product area only focuses on what goods and services are produced and excludes decisions about installation, instructions, packaging, brand name, warranty, or after-sale service. In practice, product management often encompasses a broad set of decisions related to the product itself, including packaging, branding, warranty, and after-sales considerations, as well as aspects like installation and instructions when they relate to the product offering. Therefore this option mischaracterizes the scope of the Product area.
Option 2: False. This correctly indicates that the Product area is not limited to just the basic goods and services produced; it typically involves choices and definitions that affect the entire product experience, including how the product is packaged, branded, installed, supported, and serviced. The inclusion of these elements is common in product strategy and lifecycle planning, so excluding them would be inaccurate.
In short, the statement overstretches the boundaries of the Product area by ignoring several core activities that fall under product management; recognizing these additional responsibilities is essential to understanding the true scope of the Product area.

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Chapter 8 Quiz

The "Product" area is concerned with what goods and services are produced, not with decisions about installation, instructions on use, packaging, a brand name, a warranty, or after-sale service.

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