Which of the following is an example of shopping products?

Question

BlackTom AI · Accepted Answer

To approach the question, I’ll examine what constitutes a shopping product and then evaluate each option.
Option 1: Washing machines. These are typically purchased after comparing features, brands, prices, and efficiency, often spending effort to shop around before deciding. This aligns with the concept of shopping products, which require consumer comparison.
Option 2: Designer apparel. Designer clothing is also something people compare across brands, styles, and price points, and it often involves some shopping effort. While it is a candidate for shopping products, in some classifications designer items can also be considered specialty products due to brand prestige; however, they commonly function as shopping products in many contexts because consumers compare options.
Option 3: Car insurance. This is generally considered a service tied to a policy and is typically purchased after research, but many consumers treat it as a routine purchase rather than a shopping product; it is often evaluated primarily on price and coverage rather than broad feature comparison. Nonetheless, in marketing text, insurance is usually categorized as a service product where the decision process is not as driven by extensive feature comparison as typical shopping goods.
Option 4: COVID test kit. This is usually a convenience or staple item, chosen quickly based on availability, brand, or price, and does not typically involve extensive evaluation. Therefore, it does not fit the shopping product profile as strongly as items like washing machines.
Overall, among the options, washing machines best exemplify a shopping product due to the typical consumer search, comparison, and evaluative behavior before purchase, distinguishing it from more routine or highly specialized purchase types.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

Which of the following is an example of shopping products?

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