A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

Question

BlackTom AI · Accepted Answer

In this question, we’re asked to identify which descriptor best fits a product that a consumer can purchase with minimal effort and where the benefits are quickly understood.
Option 1: 'low-learning' — This matches the idea of a product requiring little learning and whose benefits are readily understood, making it easy for consumers to recognize value without extensive information. It aligns with concepts of convenience goods or introductory-level offerings.
Option 2: 'substitute' — A substitute refers to a different product that can satisfy the same need or function. This term does not describe the ease of learning or clarity of benefits; it focuses on alternatives rather than the learning curve.
Option 3: 'fad' — A fad denotes a short-lived, fashionable item driven by trends rather than lasting clarity of benefits or ease of use. It emphasizes popularity over cognitive familiarity or learning requirements.
Option 4: 'high-learning' — This implies that the product requires substantial learning or education to grasp its use or value. This is the opposite of what the prompt describes, which specifies little learning is needed.
Option 5: 'fashion' — Fashion describes a style or trend, not the learning difficulty or the clarity of the product’s benefits. It’s about aesthetics and cultural adoption, not consumer learning effort.
Taken together, the option that best embodies a product with minimal learning and instantly understood benefits is the one labeled 'low-learning,' since it directly signals both a small cognitive effort and clear value perception.

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

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MKT*2500*02.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser

A________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

查看解析

登录即可查看完整答案

类似问题

Which of the following is an example of shopping products?

A set of Bowers & Wilkins car speakers sold to Volvo for use in the production of a XC90 SUV would be an example of a(n)

Specialty products are

Convenience products are

Which type of good stresses differentiation from competitors and consumer comparisons on important attributes and is typically available in selective outlets?

Which of the following is most likely to be an example of an unsought good?

Which statement about convenience products is most likely true?

________ products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

更多留学生实用工具

希望你的学习变得更简单

MKT250002.2025FA Revised Quiz Chapters 11 - 14- Requires Respondus LockDown Browser