________ occurs when a new product or a new retail chain steals customers and sales from the organization’s older products and retail outlets.

Question

BlackTom AI · Accepted Answer

The question asks about a phenomenon where a new product or a new retail chain draws sales away from the organization’s existing products and outlets.
Option 1: Cannibalization. This is the standard term in marketing and business strategy for when a new offering eats into the sales of a company's existing products or stores, effectively transferring customers from old to new rather than expanding the market.
Option 2: Product appropriation. This term is not commonly used in marketing to describe internal competition between a company's own products and typically refers to misappropriation of product ideas or resources rather than customer cannibalization.
Option 3: Marketing Darwinism. This is not a recognized technical term in marketing; it seems to be a metaphorical or nonstandard phrase, and does not describe the internal substitution of customers between products.
Option 4: Amortization. In finance, amortization refers to spreading out a cost or a loan over time; it has no direct connection to customers or sales cannibalization.
Option 5: Product pilfering. This would imply theft or misappropriation of products, not the competitive shift of customers between the company’s own offerings or outlets.
Putting it together, option 1 accurately captures the concept described in the question, while the remaining options describe unrelated or incorrect ideas.

MKT250002.2025FA Chapters 11 - 14 quiz- Requires Respondus LockDown Browser

________ occurs when a new product or a new retail chain steals customers and sales from the organization’s older products and retail outlets.

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