________ occurs when a new product or a new retail chain steals customers and sales from the organization’s older products and retail outlets.

Question

BlackTom AI · Accepted Answer

The question asks about a phenomenon where a new product or a new retail chain draws customers and sales away from an organization's existing offerings.
Option 1: 'Product appropriation' is not a standard term used in marketing to describe this effect; it would imply taking ownership in a different sense, which is not the concept at issue here.
Option 2: 'Cannibalization' is the established term for when a new product or new retail channel reduces the sales of the company's existing products or outlets by capturing those customers instead. This directly matches the description in the question.
Option 3: 'Amortization' refers to spreading the cost of an asset over its useful life for accounting purposes, not to consumer substitution or market competition, so it is not relevant to this concept.
Option 4: 'Product pilfering' suggests theft of products, which is illegal activity and does not describe customer or sales displacement between products or channels.
Option 5: 'Marketing Darwinism' is not a standard marketing term for this phenomenon and does not accurately convey the mechanism of sales cannibalization between products or outlets.
In summary, the scenario described in the question aligns with the concept captured by the term 'cannibalization,' where new offerings capture demand that would have gone to existing ones.

MKT250002.2025FA POM Quiz 2, Chs 6 - 10- Requires Respondus LockDown Browser

________ occurs when a new product or a new retail chain steals customers and sales from the organization’s older products and retail outlets.

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