Read the scenario carefully before answering the question

Scenario:
Two banks offer the same checking account with no monthly fees, mobile banking, and debit cards. One of them also offers a budgeting app, free access to a credit score dashboard, and early paycheck deposit. Customers are increasingly choosing that bank.

Question:
What type of product attributes are likely driving customer preference?

Question

Read the scenario carefully before answering the question

Scenario:
Two banks offer the same checking account with no monthly fees, mobile banking, and debit cards. One of them also offers a budgeting app, free access to a credit score dashboard, and early paycheck deposit. Customers are increasingly choosing that bank.

Question:
What type of product attributes are likely driving customer preference?

BlackTom AI · Accepted Answer

When evaluating what drives customer preference in the scenario, first identify the core product attributes: no monthly fees, mobile banking, and debit cards. These are the baseline features that all customers expect. 
Next, focus on features that go beyond the core offering. The budgeting app, free access to a credit score dashboard, and early paycheck deposit are extra capabilities that enhance value and differentiate the bank. These are commonly referred to as add-on attributes or value-added features because they supplement the fundamental product rather than replace it.

Option analysis: The provided option 'Add-on attributes' correctly captures the idea that customers are drawn by these supplemental features rather than by the basic checking account. If there were alternative options such as 'core features' or 'price competition', those would be less accurate in this context because the core attributes are already matched across banks and the deciding factor is the extra tools and services.

Since the prompt only offers one listed option, there is no other choice to compare, but the reasoning remains that the budgeting app, credit score dashboard, and early deposit are add-ons that drive preference.

Principles of Marketing Quiz 5.1 - Products and Services - Summer 2025

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