Which of the following scenarios most appropriately requires the use of prescriptive analytics rather than descriptive or predictive analytics?

Question

BlackTom AI · Accepted Answer

Examining the question, we need to distinguish between descriptive, predictive, and prescriptive analytics based on the nature of the scenario and the action taken.
Option 1: 'A healthcare provider uses historical patient data to estimate the likelihood of hospital readmission.' This is a classic predictive analytics task: leveraging past data to forecast a future outcome (readmission risk) rather than prescribing a specific action.
Option 2: 'A logistics company visualizes last year's delivery delays to identify patterns in operational bottlenecks.' Visualizing past data to spot patterns is characteristic of descriptive analytics, which summarizes what happened in the data rather than forecasting or recommending actions.
Option 3: 'A bank clusters its customers based on transaction history to understand spending behavior.' Clustering is an unsupervised learning technique used for segmentation and understanding structure in data, which falls under descriptive analytics, not prescribing actions.
Option 4: 'A retail company simulates different pricing strategies to determine which combination maximizes profit under supply constraints.' This scenario goes beyond description or prediction: it involves evaluating multiple potential actions (pricing strategies) under constraints to determine an optimal or near-optimal course of action, which is the essence of prescriptive analytics.
Further clarification: prescriptive analytics uses optimization, simulation, and decision models to recommend actions that will yield the best outcome given constraints, uncertainties, and objectives. In contrast, descriptive analytics answers 'what happened,' and predictive analytics answers 'what could happen.' Descriptive and predictive tasks inform decision-makers, but prescriptive analytics directly suggests actions to take.
Thus, among the options, the scenario that best exemplifies prescriptive analytics is the one involving simulating pricing strategies to maximize profit under supply constraints, because it explicitly seeks an optimal decision under defined constraints rather than merely describing or predicting outcomes.

PMGT2851 (NE) Quiz Final 2025

Which of the following scenarios most appropriately requires the use of prescriptive analytics rather than descriptive or predictive analytics?

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