The study of persuasion focuses almost exclusively on verbal messages.

Question

BlackTom AI · Accepted Answer

The prompt asks about the study of persuasion and whether it focuses almost exclusively on verbal messages, so we should examine each option carefully.
Option 1: 'True' — This statement claims that persuasion hinges almost exclusively on verbal messages. In practice, persuasion is a multifaceted process that involves not only what is said (the verbal content) but also how it is said (tone, emphasis, rhetoric), as well as nonverbal cues such as body language, facial expressions, gestures, and even environmental context. The channel of communication (spoken, written, digital), audience characteristics, cultural norms, and situational factors all influence persuasive impact. Therefore, describing persuasion as focusing almost exclusively on verbal messages is overly narrow and inaccurate.
Option 2: 'False' — This statement asserts that persuasion does not focus solely on verbal messages; it encompasses a broader set of factors beyond just words. This aligns with the field’s understanding, which includes nonverbal communication, message framing, source credibility, audience psychology, channel effects, and social context. Nonverbal cues can convey attitudes and credibility, while rhetorical strategies, visual design, and timing also play critical roles in shaping persuasive outcomes. Recognizing these dimensions explains why the focus is not limited to verbal content alone.
In sum, the assertion in Option 1 misrepresents the scope of persuasion studies by underestimating the role of nonverbal and contextual elements, whereas Option 2 captures the broader, more accurate view of how persuasion operates across multiple channels and factors.

CMN 010V A01 FQ 2025 Exam 2 (on Canvas/proctored by Honorlock)

The study of persuasion focuses almost exclusively on verbal messages.

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