What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

Question

BlackTom AI · Accepted Answer

The question asks about the term for keywords that advertisers bid on so their ads appear as sponsored links on Google search results pages.
Option 1: 'Search engine' — This is the general technology or platform that performs a search, not the specific keywords advertisers bid on. It’s what serves results, not what advertisers select to trigger ads.
Option 2: 'ISP' — An Internet Service Provider is a company that gives you access to the internet. It has nothing to do with keywords or paid search advertising, so this is clearly not correct.
Option 3: 'Pay-per-call' — This refers to a pricing model where advertisers pay for phone calls generated from ads, rather than the keywords themselves or the placement on search results. It describes a campaign type, not the targeted keywords used for Google sponsored links.
Option 4: 'Adwords' — This is the former Google advertising platform (now called Google Ads) where advertisers bid on keywords to trigger sponsored links on Google search results pages. This term directly corresponds to the concept described in the question.
In summary, the only option that names the advertiser’s bid-based keywords used to display sponsored results on Google is 'Adwords'.

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

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