Cost per click is a measure in which a

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BlackTom AI · Accepted Answer

Question restatement: Cost per click is a measure in which a
Option 1: 'fixed amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser’s website.' This accurately describes CPC, since payment is tied to each click that brings a user to the advertiser’s site.
Option 2: 'fixed amount of money is paid to the site for every sale that originated from an ad posted on that site.' This describes cost per acquisition (CPA) or cost per sale, not CPC, because the payment is tied to conversions, not clicks.
Option 3: 'fixed amount of money is paid to a site for posting an ad for a finite amount of time.' This resembles a flat ad placement fee or a period fee, not CPC, since the payment isn’t linked to user actions like clicks.
Option 4: 'fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.' This defines cost per thousand impressions (CPM) or an impression-based model, where charges depend on views/impressions, not clicks.
Option 5: 'fixed discount is given to a visitor for clicking on an ad.' This describes a discount or incentive, not a standard pricing model like CPC, since CPC is about payment to the publisher per click, not about discounts given to users.
In summary, Option 1 aligns with the classic definition of cost per click, linking payment to each click that leads a user to the advertiser’s site, whereas Options 2–5 reflect other pricing models or concepts that do not describe CPC accurately.

Cost per click is a measure in which a

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