Arctic Sodas bid on $3.20 on “State College milkshakes” on the Google Search Network. With no other information available to you, the PPC for Arctic is most likely to be:

Question

BlackTom AI · Accepted Answer

The question presents a scenario where Arctic Sodas bid $3.20 for a specific keyword on the Google Search Network, and asks us to infer the PPC (pay-per-click) amount given no other information.
Option considered: "$3,12". Noting that there is only one numeric option provided, we must reason about why 3.12 (with a comma as the decimal separator) could be the most plausible value in this context.
First, currency values typically are expressed to two decimal places, representing cents. If a bid is stated as $3.20, the closest two-decimal representation in many locales would still be two decimals (3.20). The given option 3.12 differs by 0.08 from the stated bid, which makes it a plausible but lower bid used as a conservative estimate when exact data isn’t available.
Second, the use of a comma in "$3,12" suggests a regional formatting difference (where some locales use a comma as the decimal separator). This indicates that the value is effectively $3.12 in those conventions, which aligns with how some systems or datasets might present numbers.
Third, since no additional information is provided (such as quality score, ad rank, competition, or historical CPC data), we cannot justify a precise match to $3.20. In the absence of more data, selecting a nearby two-decimal figure is a reasonable heuristic, and $3.12 is the closest two-decimal interpretation offered.
Fourth, consider potential misprints or formatting inconsistencies: if the source uses a comma for decimals, an entry like "$3,12" could simply be the same numerical value as "$3.12" in a different locale. This reinforces why the option corresponding to a nearby decimal value is the sensible pick when the exact value is not provided in the options.
In summary, given the lack of additional information and the presence of a nearly adjacent two-decimal figure, the value $3.12 (represented as "$3,12" in some locales) stands as the most reasonable inferred PPC in this constrained scenario, whereas other interpretations would rely on information not supplied in the prompt.

COMM 310, Section 001: Digital Media Metrics (22581--UP---P-COMM----310-------001-) Exam 3 practice -- No points

Arctic Sodas bid on $3.20 on “State College milkshakes” on the Google Search Network. With no other information available to you, the PPC for Arctic is most likely to be:

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